Collaboration
It's Quieter Up Here
The same footage had to do two different jobs.
For SCOTT Sports' 2025 freeski campaign, directors Semmy Düren and Moritz Ablinger returned with material shot in Northern Norway and Austria. Semmy brought SCAPES into the edit to shape it into two films: a cinematic main piece and a tighter product version.
The first cut needed room. Longer images and natural sound allowed the terrain to set the scale, with the skiing held inside it rather than pushed in front of it.
The product film asked for a different rhythm. Its job was clearer and more practical, so the edit became tighter and the visual information more direct. It still had to belong to the same campaign.
Working on both at once made the differences easier to see. The material did not change. What we asked the viewer to notice did.
