Behind the Scenes
Before the Doors Opened
The rooms at Rosewood Schloss Fuschl were still under construction when we arrived to make the launch film. We began outside, following the lake and the people whose work would become part of the hotel.
Without access to the interiors, we spent the first part of the production around Fuschl and in Salzburg. There was an umbrella maker to visit, a beekeeper and artists preparing work for the rooms. These meetings gave us something to follow while the building was still being finished.
It changed the order of the film. We were getting to know the hotel's surroundings before we knew the hotel itself. The lake, the local workshops and the people we met became our starting point.
Filming someone at work asks for a different kind of attention from filming an empty room. You follow what they are doing, and the camera has to make room for it. Those visits gave the launch film its people as well as its setting.
We liked meeting the people whose work guests would encounter later. An object in a finished room is easy to photograph. Spending time with its maker gives you another way to see it.
We met the people behind the rooms before we could step inside them.
When access opened up, the interiors joined a film that already had a direction. We had the lake outside the windows and the work of the people we had visited to connect them to.
We developed the launch film with Rosewood, BMF and Laine Saccuzzo over several production days. During the soft launch, we also made same-day reels and social pieces. That work followed the opening as it happened, with guests and staff beginning to use the rooms we had first seen under construction.
By then we were filming a different place. Service had started, people were moving through the building, and the surrounding lake and workshops were part of a much larger story.
The final film keeps those early visits in view.